The online advertising system is based on the collection and sharing of user data, in an opaquely competitive market which rests mostly in a few powerful hands, including Google. Privacy and data protection are at issue, and Europe is debating what action should be taken. Federico Caruso – PANELFIT/OBCT-just published an article on targeted advertising in The European Data Journalism Network EDJNet.
You can find this interesting article following the link https://www.europeandatajournalism.eu/eng/News/Data-news/Online-ads-know-you-well